Wednesday Headlines for Advertising, Marketing and Social Media include information on: Celebrity Spokespeople; How to Tweet Stock Information; PR, Link Building and SEO; Internet Sales Tax; New Airline Fees and Resources for Direct Marketing
Celebrity Spokespeople…The Good, the Bad and the Ugly
By Susan M. Tellem, Partner, Tellem Grody PR, Inc.
We have a thriving entertainment practice as well as a number of nonprofit clients who turn to us for events. The question always seems to be, “How many celebrities can you get for the red carpet?” Many nonprofits erroneously believe that increased fundraising dollars are tied proportionately to the number of celebrities showing up on the red carpet. We believe otherwise. Celebrities …
Want to Tweet Stock Information? Here are Five IR Twitter Tips
By Adam Root, Co-Founder and CTO, HipLogiq
On April 2, the SEC officially announced that companies can use Twitter and other social media channels to communicate shareholder news, ending an exhaustive debate. It’s great news for social-savvy companies, but there are some important considerations all public companies should be mindful of if they are going to take advantage of the ruling. Below are five practical tips to help companies …
The PR Approach to Link Building and SEO
For the Digital PR Channel
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. ‘Citation’ as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper.The professor only lists (links) to the other papers most relevant and most important to their paper.
Internet Sales Tax Passes – Tax Lawyers Get Ready to Go Boat Shopping
Wired
The “internet sales tax” approved yesterday by the Senate won’t likely stall the overall growth the online retail economy. The migration of commerce to the web and mobile devices is about much more than the tax-free percentage shaved off in online shopping carts. But the transition to an omnichannel sales-tax system will hardly be seamless, at least according to opponents of the so-called Marketplace Fairness Act. In this huge new experiment in regulating interstate commerce, they say small online businesses will wind up playing the guinea pigs.
PR Disaster in the Making: Is This Outlandish Airline Fee a Game-Changer?
Motley Fool
To say that airline fees are getting out of hand could be quite the understatement. Last year I chronicled 10 of the most outlandish fees that airlines charge, ranging from a $450 overweight international baggage fee for American Airlines, to Hawaiian Airlines, which will charge $175 just to bring your pet on board.
11 Resources to Help Your Direct Marketing Campaigns
Business2Community
There is no universal checklist for creating a successful direct marketing campaign; every campaign is different and requires an approach specific to the brand’s (and customers’) needs. Because there is so much variation in what it takes to run a successful campaign, there’s no one way to execute a direct marketing campaign.Thanks to the diversity and variation of direct marketing campaign strategies, there’s an abundance of knowledge and information from just about every corner of the industry. While the resources available will not be a blueprint for your next campaign, they can offer insights, ideas, recommendations, advice, examples, personal experiences, and much more.
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